That technology is changing the landscape of how brands integrate and interact with customers is not in question. Social media sites like Twitter, Facebook and Instagram have certainly been game changers, with companies often seeking to outdo each other in wit and speed of response to customers.

What brands often forget when interacting with consumers, however, is that they are first and foremost humans. This is a fatal error as physical interaction with customers is just as, if not more, important as virtual interaction.

Home-grown brewer Keroche Breweries Ltd has hired three top managers as it readies to take on rivals, with an eye on setting up East Africa-wide operations.
It has brought in Paul Wanyaga as managing director, James Ngomeli as sales and marketing director and Kennedy Muhonji as commercial director.
It is expected to remain on a hiring spree over the next few months as it looks to expand production capacity ten-fold from the current 60,000 bottles daily to 600,000.

The chairman of the East African chapter of the Chartered Institute of Marketing (CIM) James Ngomeli, has been elected chairman CIM Africa chapter. This follows the meeting of the branch chairmen of Africa held at CIM headquarters in UK earlier this week.

Kenyan and Ghanaian government officials are set to gather in November, with the aim of opening new economic frontiers to boost development and intra African trade between the countries.
The President of the two countries met earlier in the year and agreed on protocols regarding ICT, farming and tourism to establish a co-operation between the two countries.

James Ngomeli is an energy, communications and marketing consultant worked at Kenya Power for 15 years. He launched a series of books for young readers at the KICC in Nairobi in Nairobi on Wednesday morning.
The books are published by East Africa Education Publishers (EAEP).

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